Hello Kitty was such a big hit when I was in elementary and high school. It was so popular back then that some of my classmates didn’t mind spending on collecting the expensive Hello Kitty items. I was never a fan of Hello Kitty. I never liked Pink. I don’t understand the idea of liking a cartoon character of a cat and then spend money on a very expensive collection.
In Taiwan, they have a Hello Kitty Cafe. Everything is in pink. Servers wearing pink hello kitty aprons. Walls are with pink cushion or painted with pink paint.